For sales organizations on WhatsApp

The best CRM is the one your salespeople never open.

They work in WhatsApp. You see who’s handling each lead, which chats need a reply and what happens next.

We’ll reply on WhatsApp within one business day.

Cuack
Your assistant · Nido Inmobiliaria
Hi Daniela 👋 How did the visit with Javier Ortega go?12:04
Javier OrtegaFrom Daniela’s WhatsApp
Budget
Next step

Example: a fictional brokerage. People and figures are illustrative.

Our first customerGrupo EDI

Grupo EDI: Estrategias & Desarrollos Inmobiliarios, a real-estate brokerage whose 20–25 person team sells on WhatsApp with Cuack; its salespeople report their appointments to Cuack’s assistant on WhatsApp.

More than a CRM

Everything your sales team runs on.

The CRM is the center. Your website, campaigns, appointments and reports work from the same customer records, so every lead lands in one place. Training for your team is included too.

Choose a job

One customer record behind your website, your campaigns and your sales team.

Examples use a fictional brokerage.

Built for how your sales org reports

Managers see their team. Directors see every team.

WhatsApp conversations and salespeople’s updates keep the record current. Each manager sees unanswered chats, what’s pending and today’s appointments for everyone below them, as many levels deep as your organization goes. Roles control what each person can access.

All teams

Laura Méndez · Sales director
375open leads
7waiting on us
21visits today
TeamOpenWaiting
Lomas team · Andrés Ruiz1464
Polanco team · Paola Ibarra1311
Rentals team · Iván Torres982
Morning brief · 7:00 · for Laura7 chats waiting on us across 3 teams. Lomas has 4, 3 of them Marco’s. One visit from yesterday is still unreported.
Leads go to the right personNew leads are assigned to a team and a salesperson, and you see who hasn’t replied.
Every role sees its own viewSalespeople, managers, marketing and operations get the screens and permissions for their job.
A brief for each manager, every morningWhat’s waiting on their team and where the process is slipping, before the day starts.

Agents work. Your team sells.

An assistant for salespeople. Daily briefs for managers. A concierge for customers.

Example handoff, messages and brief; figures are illustrative.

More than one WhatsApp number

Each WhatsApp number does its own job.

Give each kind of conversation its own number: for example, one for customers and one for partner brokers. Customer chats become leads for the right salesperson. Visits that brokers request wait for your answer, and Cuack tells the broker on WhatsApp.

Illustrative examples: people, chats and figures are made up.

Customer enquiries

Your business’s customer number
Javier OrtegaHi, I saw the Torre Lomas ad. Do you have 3-bedroom units? My budget is 6.5 million.21:42
Lead created
Javier Ortega
Assigned to
Daniela · Lomas team

Cuack routes the chat: Javier goes to the Lomas team, and Daniela gets the lead

Broker enquiries

Your business’s broker number
Ricardo Pérez · brokerI booked a visit for my client on Thursday at 11 at Torre Polanco. Can you confirm it?10:15
Visit requested · needs your answer
Torre Polanco · Thu 11 a.m.
Requested by
Ricardo Pérez, for his client
ConfirmMoveReject

Cuack messages Ricardo: your answer, a reminder the evening before, then how it went

How we switch it on

Tested on your conversations before it talks to a customer.

We roll Cuack out with you in four steps, and we check its work every day.

  1. 1

    We read your WhatsApp.

    We import the last six months of conversations and contacts on your numbers. AI reads them to find the rules your team follows, what customers ask and the information your team needs at hand to answer. You also get a list of customers worth calling back.

    Worth calling backMLMariana LópezAsked for the 3-bedroom price list, no reply from the team · 3 weeks ago
  2. 2

    Cuack tests it against your salespeople.

    Before it answers anyone, Cuack runs its replies on real conversations and compares them with how your salespeople answered.

  3. 3

    We switch it on gradually.

    It starts with a few conversations. When it doesn’t know an answer, it flags the chat and a person on your team takes over.

    Can I pay in dollars?Concierge isn’t sure Daniela takes over
  4. 4

    We review every reply, every day.

    We track every reply it sends to make sure it keeps working for you and your customers.

Questions, answered.

Cuack was built running real-estate sales teams in Mexico, where sales happen on WhatsApp. It’s made for sales organizations that sell in a chat, in Spanish or English.

Your salespeople stay in WhatsApp. Your CRM stays current.

In the demo, watch a website enquiry become a booked visit, send a voice note after the visit, and see it all in a manager’s morning brief.

We’ll reply on WhatsApp within one business day.